Hazy

Synthetic data generation platform enabling safe AI training without compromising privacy

London, United Kingdom Founded 2017 51-200 employees Synthetic Data

About Hazy

Hazy developed synthetic data technology that generates artificial datasets designed to reflect patterns in real-world data. The goal is to help organizations work with data for analytics, software development and AI projects when access to original personal or sensitive information is restricted. Synthetic data can support testing, model development and research by providing usable examples without directly distributing the original records. Hazy's technology focused on generating representative data for enterprise use, including regulated sectors where privacy, security and data access requirements can make conventional data sharing difficult. In November 2024, SAS announced the acquisition of Hazy's principal software assets and said it planned to integrate the technology into its data and AI portfolio. Hazy is therefore associated with synthetic data generation, privacy-conscious analytics and AI development, with its technology becoming part of SAS's broader data maker capabilities.