Hudl

About Hudl

Hudl builds sports video, data, and analysis tools for coaches, athletes, teams, and athletic organizations. Its products help teams capture practices and games, organize footage, review plays, and use video and performance information to support coaching and athlete development. The platform combines video workflows with data and analytics so coaches can break down game footage, evaluate individual and team performance, prepare for opponents, and communicate feedback. Hudl says its smart cameras use AI to capture sports automatically, while its software and analysis tools help users turn recorded action into material they can review and learn from. Hudl serves users across multiple levels of sport, from youth and school programs to clubs and professional organizations. Its broader product family supports coaching, recruiting, scouting, video analysis, athlete development, and team operations across sports including football, soccer, basketball, volleyball, and other field and court sports. In addition to performance analysis, Hudl provides tools for teams to livestream events and connect with athletes, families, fans, and communities. The company was founded in 2006 and is headquartered in Lincoln, Nebraska. Its sports technology is designed for organizations seeking video analysis, AI-assisted sports footage capture, recruiting tools, and data-informed coaching workflows.

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