Root Insurance
Auto insurance company using AI and telematics to price policies based on actual driving behavior
About Root Insurance
Root Insurance is a United States auto insurance company that uses mobile technology and driving data to personalize aspects of car insurance. Prospective customers can use the Root app during an evaluation period to provide information about driving behavior, which the company may use in determining an available quote where its product is offered. The app supports digital insurance tasks such as reviewing policy information, managing coverage, accessing insurance documents, and handling claims-related steps. Root’s model centers on driving behavior as a pricing input, alongside other factors used in insurance underwriting and subject to state rules. Customers can use the app to interact with their policy and receive information without relying solely on traditional in-person processes. Root serves drivers seeking app-based auto insurance, usage-informed pricing, and digital policy management. Availability, eligibility, coverages, and rates vary by state and individual circumstances, so drivers can use Root’s online tools to review options for their location and understand the terms of a specific quote or policy.
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