Salesforce
CRM leader integrating Einstein AI to automate sales service and marketing workflows
About Salesforce
Salesforce develops cloud-based customer relationship management software and business applications for organizations of different sizes. Its platform helps teams manage customer information and coordinate work across sales, customer service, marketing, commerce, analytics and other business functions. Salesforce Customer 360 brings together applications and data on a shared platform so departments can work from a more consistent view of customer interactions. The company also offers tools for workflow automation, application development, integration, reporting and AI-assisted business processes, with products tailored to different industries. Businesses use Salesforce to manage sales pipelines, support customers, run marketing campaigns, operate digital commerce and analyze business data. Its ecosystem is relevant to CRM software, customer data platforms, enterprise cloud applications and AI-enabled customer relationship management.
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