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Wasoko

B2B e-commerce platform using AI for supply chain optimization and demand forecasting in Africa

Nairobi, Kenya Founded 2012 501-1000 employees Supply Chain
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About Wasoko

Wasoko is an African B2B commerce and retail distribution company that developed digital services for informal neighborhood shops. Its platform connects small retailers with consumer goods suppliers and distributors, helping shop owners source inventory through an online ordering experience. The company’s original operating focus included African markets where independent retailers play a central role in everyday commerce. Retailers using Wasoko’s digital ordering model can browse available products, place wholesale orders, and arrange delivery through the platform. The business applies technology to parts of the fragmented consumer goods supply chain, including order aggregation, distribution coordination, and retailer access to stock. This approach is intended to make replenishment more convenient for small shops while helping brands and suppliers reach local retail outlets. Wasoko operates within the African retail technology, B2B ecommerce, and last-mile distribution sectors. In 2024, Wasoko completed a merger with Egyptian B2B commerce company MaxAB, bringing together businesses serving retailers in several African countries. The combined group’s work centers on digital infrastructure for informal retailers, wholesale procurement, and supply chain services across African markets; this description refers to Wasoko as the company and brand represented in this record.

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